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Here's what she had to say.

Written by Julie Bayley, in response to our call for readers to submit their thoughts on the devastating development in the Ukraine on the 4 March 2022.

Our Little Selves vs. Our Unlimited Self.

There comes a time when changes - monumental, era-defining, life-changing changes - just have to come. Let’s start by looking at 21st-century consumerism - a model that’s been extended to its outer limits. 

The Art of Perfume Design

Perfumes are deeply personal. It’s burrowed deep in our brains - parked in the Olfactory System that connects our memories and experiences to smells. 

Your First Real Designer Fragrance

Meet your first real designer fragrance - and yes, actually, your very first. All the pharmacy and boutique ‘designer’ perfumes you’ve experienced before simply can’t match what we mean when we say designer fragrance. 

Your Path to a Personalised Perfume

Our relationship with scents and fragrances is deeply personal and intricately woven into the fabric of our memories and experiences as individuals.

Which Boutique Perfume is Inspired By You?

Holding something that’s been woven together with you in mind - cooked for your taste - painted for your home - it feels different. You appreciate it more - it holds more value close to your heart. 

Your perfume should match your personality

We like to live in environments that match our taste, we wear clothes that represent us as individuals, and surround ourselves with people who complement our personalities. 

3 scents to lift your mood

Smell plays a huge role in how we - and others- perceive our environment. If you’re looking for a pick-me-up or new self-care routine involving aromatherapy - we’ve put together 3 scents to brighten your day - or just help you get through it. 

How Do You Tell Which Perfume is Right for You?

Choosing a perfume isn’t simple science or buyer’s luck: it’s something we should savour and reflect on, as a mirror up to our individual worlds. That feeling of being attracted or magnetised towards a scent doesn’t come from just anywhere - that’s your inner being, your true aura - trying...

What Fragrance Should I Buy?

A fragrance is no simple blend - it’s a spider’s delicate web of notes and scents only you can smell in the way you do. It’s all so wonderfully intimate - the way our brains recognise and process smells is a surprisingly biased system. Going back as far as you...

3 ways to smell good all day.

Our bodies are wonderfully complex, we all smell different naturally and choose different scents for ourselves when it comes to perfumes. How we smell can be influenced by genetics, what we eat, and the kind of scents we choose to put on our bodies. 

What your perfume says about you

How you smell is an extension of you - and it’s an amplification of your personality and your essence. 

5 perfect colour & scent combos

When it comes to curating our worlds, adding personality extends beyond ourselves. 

Perfume pulse points explained

Don’t beat yourself up about it if you’re only finding this out now, but there’s a *way* to put on perfume effectively. 

What to wear on a first date.

Just like your outfit, your fragrance and natural scent makes an impression on your behalf, working its way into people’s minds. Next time you’re going on a date, be sure to pick the right fragrance. 

Understanding the beautiful complexity of scents.

Scent has a very special and complex kind of layering. Before you walk into the next perfume shop or read a perfume bottle online, here’s some advice from expert perfumers about the basics of scents.  Scents are part of families (each one belongs somewhere)  Perfumers group scents by similarities, so...